.

.
.

Tuesday, July 16, 2013

ABC Wed: Letter A for Auckland airport.






I flew out of Auckland Airport to Australia.

There was a dwarf from the Lord of the Rings.





Auckland International Airport, considered the Gateway to Middle-earth as it is where the vast majority of visitors to New Zealand first set foot, is supporting the efforts of Tourism New Zealand, Air New Zealand and other leading industry players who are working to enhance the country’s international profile as a fun, must-see tourism destination; an innovative and creative nation, and a great place to make films and do business.
“With more than 90 per cent of all long-haul visitor arrivals landing at Auckland Airport, that is where they will get to experience their first exciting taste of New Zealand,” says Adrian Littlewood, Chief Executive Officer for Auckland Airport.
"It is fantastic we are able to be part of the excitement and massive exposure that will be generated globally by these movies, and to support the impressive work being done by many others in the tourism industry to leverage this significant opportunity to promote New Zealand to international travellers.
The installations, which feature large statues and depictions from the film, are aimed to stimulate the imagination of travellers and form part of the hype around the movie’s upcoming release.
The Weta Workshop dwarf installation was designed by Weta concept designers Chris Guise and Rebekah Tisch, and incorporates two 16ft (5m) tall dwarf sculptures and four 20ft x 9ft (6.5m x 3m) archways in typical dwarven architectural design.
“We’re very excited to have partnered with Auckland Airport to create some of the first things that greet overseas visitors and returning New Zealanders when they land in Auckland,” says Weta Workshop Creative Director Richard Taylor.
“We have spent several years living and breathing Middle-earth again, and we’re thrilled to be able to share it in this way.”
The Tourism New Zealand installation is a 23m (75.5ft) lenticular display blending the fantasy of Middle-earth with the reality of New Zealand. It welcomes visitors “to a place where fantasy comes to life” and encourages them to share their Middle-earth experiences through social media channels at #realmiddleearth.
Chief Executive Kevin Bowler says the display aims to inspire travellers to take in more of New Zealand’s magical landscapes and activities, and to discover that there is a whole world of experiences to be had and people to meet within the movie-scene style landscapes.

4 comments:

Pheno Menon said...

Well the dwarf makes sense it being middle earth !!

PhenoMenon, ABCW Team

Roger Owen Green said...

looks like a BIG dwarf! I knew the movies were made there, so it doesn't surprise me.


ROG, ABC Wednesday team

Leslie: said...

Interesting sculpture for the airport.

Leslie
abcw team

ChrisJ said...

I have been to Auckland Airport but don't remember seeing the dwarf. Maybe I was so tired after our LONG flight that I missed it or perhaps it hadn't been displayed there yet. New Zealand is a fascinating country. We were there for a conference and then we did a little sightseeing.